Colors are always powerful. These don't only possess the potential to influence how people feel about it but also what people do. However, the colors also help you to strengthen your brand. Even more, the use of the right color options can even increase sales. These can even compel your visitors to perform specific actions as well.
As per research studies, people make their purchasing decision within 90 seconds based on color solely.
Even more, your chosen colors can also improve brand recognition to 80%.
However, when it comes to choosing the best colors for brand identity or logo design, then color psychology doesn't always work here. Undoubtedly, color psychology is a popular topic whenever it comes to logo design or other aspects. However, there are various reasons which make it unsuitable to use many times.
Reasons why color psychology doesn't always work in design.
Color is always a beautiful thing. However, according to color psychology, different colors can create different kinds of emotions in humans. We can see things and differentiate them via their colors, as these are produced in the human brain's visual system.
Therefore, colors usually stay subjective in nature instead of being objective.
Color is important, but other design aspects as well.
However, in any brand identity and logo design, colors act as a key component to grab someone's attention. But this isn't the case always. In a design, color is important, but with the size and area of the place where it has to be used.
It means that the importance of color in design depends upon the shapes and elements of content and where you will use color.
NOTE: Color is always the easiest aspect to remember in a design. Therefore, it is always important to choose them carefully. However, don't forget to correlate your color strategy with other design elements.
However, the color of any design should always make a connection with the brand identity or product branding. So, designers can communicate with the colors more easily. It is also because, most commonly, the purchasing decision of a customer also depends upon the color.
So, when it comes to choosing the best colors for your design, then going with color psychology isn't always an option here. Do you want to know why? Let's look at the key reasons below to get a better idea about the things in this regard.
Colors are subjective in nature.
Color is subjective means that color is more often influenced by the opinions, feelings, and tastes of a person. However, in a design, your audience will judge the effectiveness of your color when it's about to convey your message.
NOTE: There are so many ways in which the experiences of individuals shape their color perception. However, color psychology more often skips these differences.
According to color psychology, red causes passionate feelings, orange causes appetite, and blue is for calmness. However, in reality, the situation isn't the same always.
This is because a design is rarely based on a single color. So, when combined, colors can make a different effect than what you know already.
Even more, the meaning of color is subjective to individuals. Due to our unique genetic makeup, we don't consider colors in the same way always.
Color is cultural.
Besides other things, color perception also depends upon time, place, and tradition. It is because the color is cultural.
The basic concept here is that a certain color belongs to different things or emotions in different areas, eras, or cultures.
Did you know before that in Victorian times, pink was considered a color for boys? So, this concept is completely reversed for color perception here in America. It is because here pink represents feminism as far as toy companies and entertainment products are concerned.
NOTE: When it comes to color perception, remember that cultural heritage also plays its role in the process. So, it is not always necessary that the meaning of one color is going to be the same in all the regions globally.
Commonly colors come in different shades.
Even more, colors come up with tons of shades. And each of these shades may have the potential to evoke different emotions. So, it is not always important that if the designer is using the same shade of blue, which brings calmness.
Due to varying shades available in a color pellet, you might use the shade of blue color which might evoke the emotions like abandonment and coldness instead of calmness.
NOTE: Different shades of colors usually have a different impact on humans' emotions. So, you have to choose your colors' shades accordingly.
Colors don't act alone.
When it comes to choosing a color in design, then you can't think of color alone. The human brain doesn't allow you to do so. Every time you will try to put a color in your design, it will be affected by various other things as well.
NOTE: Keep in mind that color is one element of your design art only. However, it will create its unique visual story that you want by combining it with other design elements. These common aspects include space, size, form line, shapes, and others.
Overall, color can't be devoid of other art elements in a design. So, make sure to think accordingly.
Overall, color psychology in design is one of the most interesting yet controversial aspects to consider. It is because most people believe that they can create emotions according to the color psychology in their potential consumers. However, in fact, this strategy is not always successful in utilizing the design.
The above-mentioned details and reasons are definitely enough for you to understand why color psychology doesn't always work in design. So, now it is high time for you to be more creative while selecting the best colors for your brand identity and logo design, as this is important to attract more people with ease. You need to present something unique and catchy to people.
NOTE: Our designers know how to work with the colors so that they convey the right feeling and emotions.
Feel free to contact us and order the development of the correct brand identity with a professional approach.