Blog

Tons of useful information for business owners, top managers, brand managers and marketers.



Treat your brand like a child

Published on: May 21, 2021 | Category: Brand owner notes | Author: Quixerr

Starting a brand is one of the best ways to succeed. It is because a brand brings along a lot of benefits. However, the brand development process is very long and needs a lot of care. Well, the amount of care you have to take for the brand can say t...

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Why color psychology does not always work in design

Published on: April 22, 2021 | Category: Expert thoughts | Author: Quixerr

Colors are always powerful. These don't only possess the potential to influence how people feel about it but also what people do. However, the colors also help you to strengthen your brand. Even more, the use of the right color options can even incr...

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How to write a brief for designers

Published on: April 20, 2021 | Category: Brand owner notes | Author: Quixerr

Over the years of our professional activity, we have met various briefs. Some of them were just gorgeous and some were incredibly awful. But most of the tasks can still be classified as "none". These are tasks that do not contain any useful informat...

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What to think about when creating a brand name

Published on: April 20, 2021 | Category: Brand owner notes | Author: Quixerr

Have you ever tried to come up with a name for your new business or product? How did you feel? Many people will answer that it was confusion, lack of inspiration, misunderstanding how to start and how to make the name convey the right meaning and em...

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