Try to remember, have you ever seen examples of businesses and startups with a great idea, but with the logo that becomes a bottleneck for their performance. It may not seem important, but the logo that you design for your business holds vital importance.
Many people starting a business believe that they can save on a logo by buying it on a logo generator or even ask friends to do it for free. Things look good initially, but as the business succeeds, it gets essential to get a professional logo and leave that cheap and unprofessional logo behind. And even better to do everything right at once and build business recognition with a professional logo.
It is the point where you need to ensure that there are no mistakes with the logo whatsoever. So, here we will be elaborating on some of the best logo design practices that you need to know.
Whether you are taking things into your hands or you are looking to hire a professional logo designer, there are several things that you need to care for. These are a few little things that put considerable differences in your logo design, especially when you pay attention to the minor details.
1. Getting multiple color formats is always good to stay on the safe side.
So, starting with the Do's and Don'ts, the first thing you need to make sure of is to get the logo designed in different color formats.
The issue here is that people ignore the fact that their logo will be displayed in a lot of ways. It will be placed on different backgrounds on digital and print media, and it will not always be possible to use the full-color version of the logo. One of the best examples of this is your logo printed in grayscale or black and white on fax or office documents or shipping boxes. So, when this happens, there will be a huge problem if you do not have the appropriate color schemes for the logo.
The best practice in this case is to ask your designer about the following:
- See your logo in both colors and grayscale.
- See how the logo looks with inverted colors.
- Check how the logo appears on light backgrounds.
- Check how the logo appears on dark backgrounds.
NOTE: Having multiple color formats and instances will ensure that you have the right version of the logo for all occasions. It will also keep you safe from issues in the future.
2. The logo design must fit in perfectly everywhere.
A logo is not something that will only be used on your website or business card. For business, the logo is used on almost everything related to the business, including advertisements and social media posts. As all of them don't have the same size and dimensions, your logo must be good enough to fit everywhere perfectly.
So, whether you want to place a logo in the shape of a square, rectangle or circle, you need to have the appropriate versions of the logo or have a universal logo that is suitable for all these cases.
NOTE: When you are placing the logo in different locations, like on a business card or a social media post, you may need to change the placement of logo elements. This should not affect the concept of the logo but only its orientation.
3. Have a logo in multiple file formats.
Designing your logo means that you are using it in different places and, most likely, you will share it with different contractors. Well, these situations need you to have the logo in different file formats. So, when you are getting the logo designed, make sure that you get the following file formats for your logo:
- PNG with transparent background (required)
- EPS or AI (required)
- PDF (preferred)
- SVG (preferred)
- JPG (forget it, you don't need it)
- TIFF (forget it, you don't need it)
- DOCX, PPTX (do not provoke the designer for your own safety)
NOTE: Different things require the logo file in different formats for the best display results. Make sure you have all the basic formats you need.
4. Paying attention to the Pantone Matching System is important.
The logo might look fabulous on your computer but not that good when you print it out. It is all because of the differences in the RGB and CMYK color systems. Moreover, Different devices and printers use different inks and toners, have different color management profiles. All this can lead to the fact that your logo will look different when printed on different printers.
The best way to get things done here is to get the logo designed in the Pantone Matching System. With this database of color swatches, the colors of your logo will appear the same everywhere, and it will put the best impressions on your business.
NOTE: The display of colors depends not only on the ink, but also on the material on which you print your logo.
Therefore, it is always advisable to be present at the preparation of printing the first batch of your goods or at least demand a color test from the printing house that will fulfill your order before printing an industrial batch.
5. Your logo must be a design element instead of being legal jargon.
Very often when designing a logo, you can hear from a lawyer that the logo design should include as many words as possible that identify your business ("Co.", " LLC ", " LTD ") and a slogan to make it easier to register a trademark.
This is extremely wrong. First, it makes the logo longer, so it will be more difficult to place on different layouts. Secondly, it is unnecessary text garbage that spoils the look of the logo. And third, it restricts the possibilities for scaling the logo. If the size of the media is small enough, the logo for the printing on it will have to be reduced proportionally. And the more letters in the logo, the more you have to reduce it to fit into the available space. This will make the logo unreadable.
NOTE: In some cases, you may have both logo versions with and without a slogan. But remember that the version with the slogan should be compact enough and can be used on media of sufficient size, when all elements of the logo remain legible.
Your business will be a lot more than just the logo. However, the logo is the first and most important design element that identifies your brand. So, you need to make sure that your logo has nothing that decreases its productivity.
The best way to succeed in this is to entrust the development of your logo to professionals. Quixerr specialists will be happy to help you create a unique, attractive, and correct logo.