Choosing corporate fonts is pretty hard. Not only because there are so many fonts out there to choose from, but also fonts themselves come up with different styles. Even more, some people don't even know how many fonts are adequate to use in branding. Whether it is suitable to go with one font or a dancing script based on multiple fonts will look better?
Well, whenever you are at the stage of choosing corporate fonts in your branding, numerous questions will pop up in your mind.
This article will let you know how many fonts you should prefer to use while creating brand identity and why you should avoid playing with fonts.
How many fonts should be used in brand identity?
The question "how many fonts you should use in the brand identity" pops up in various conversations. Fonts usage for brand identity can be a bit confusing. It is because some of you might find that using different fonts for different parts of the text makes it more logical and easier to understand certain logical blocks, while others find it a bit awkward.
Even more, there are no straightforward rules defined for many design aspects. However, there are some things you should adhere to if you want your branding or design to appear more professional.
Just think of beautiful designs that you love and want to add to your brand identity. Most of the professional brand identity elements used to be simple. Most of us don't even notice their simplicity when we admire them. That's what the real magic is in designing.
Whether you are choosing corporate fonts or creating your logo design, always remember the fact that:
Refining something into its real essence is what will make a good design.
Even though it is about choosing corporate fonts or typography, it seems a bit hard to accomplish, but you can do it right when you know more about it.
Choose your corporate fonts carefully.
Choosing the corporate fonts, most people out there don't care much about how many fonts they are adding in different aspects of branding. It is where you can make a great mistake as well. Whether you are a professional designer or have never even opened MS Paint, the right approach is to strive for simplification, which makes the design refined and beautiful.
First of all, this applies to typography in branding.
NOTE: You do not need 5 or more fonts to use in your branding. Instead, you should follow the use of one or a maximum of two fonts so that they constantly "work" on your brand.
In short, it is always best to choose one font that will represent your brand to your audience.
A supportive font can complement your main font.
Using up to two fonts in your branding stuff will make it easier and more effective for you to create depth in your brand identity.
Even though you can work well with one font as well. Sometimes, some fonts can complement your primary font more amazingly. In that case, choosing a supportive font for your branding is pretty fine.
Overall, up to two fonts are adequate to be used, as these will help you create depth in your brand identity in the best possible way.
If you choose two fonts, allocate one to the body and headers while using the second one for special information, call to action, and other purposes. Or even use the same font but different weights for headings and body text.
NOTE: If you plan to create a supportive framework for a brand whose logo font is very stylized, then you will definitely need an additional font for the title and text so that they do not compete with the logo.
Create more by using less.
As we have mentioned above, there are numerous fonts available out there. And more amazingly, each of these fonts comes up with different style options. So, overall, even using a single font can allow you to create more even using fewer fonts.
- Typically, all fonts come up with at least italic, bold, regular, and bold italic styles.
- While, many have a lot more than these typical 4 styles as well, such as light, ultra-light, heavy, and more.
- These different styles will make it easier to create different looks without depending on any other font.
Even more, when you add different colors from your established color palette of branding, you can easily add another amazing array of options in your styling and designs.
In short, you can even use a single font to create an extensive range of styling options with ease. It is one of the best reasons you should avoid playing with different fonts and focus on branding your business with only one or two fonts.
Choose the right font for your brand.
Okay, so knowing about how many fonts would be adequate to use in branding is definitely helpful at this stage of design. However, when it is about how to choose the best fonts for your business, then things get a bit tricky here. It is mainly because fonts and typography must be aligned with your brand identity, just like other branding aspects.
Brand personality is brand identity's cornerstone that helps in boosting brand awareness. Brand personality is a collection of values or traits your customers can relate to your brand. Your fonts and typography must be well-matched with your brand personality. So, make sure you pay enough attention to it.
Once you have established brand traits, you need to choose the typeface of your brand. To make a better decision here, you must invest some time to understand font psychology. This will let you understand font categories for better classification and selection of fonts for your business.
NOTE: Always prefer to choose flexible fonts for your branding to ensure that your typography can work well on different mediums with ease.
Fonts are one of the main components of branding, which should not be neglected. Just like colors, design elements, the font system creates a certain brand image. Therefore, when choosing fonts, you should devote enough time and approach this process responsibly.
NOTE: You will have to dive deeper and find out what fonts exist and in what situations it is appropriate to use them.
Or you can always order a branding service from us, and our professionals will choose the right fonts and create the necessary depth and variety of design through typography.