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Determining your tone of voice is a critical step in brand building.
Developing clear guidance on the tone of voice will allow you to properly build communication with your target audience and create the right attitude towards your brand, as well as convey the mood and values of your brand through your messages.
In a competitive business landscape, the way you present your brand and speak to customers makes all the difference. The power of tone of voice guidelines in business can’t be underestimated.
Many businesses struggle with this as it is difficult to separate your personal voice from that of your brand.
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